Ready to burn the growth playbook and reimagine what digital success looks like for your challenger brand?

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Hello!

You’ve got a killer product and your initial community of super fans. Growth has been quite organic so far but it’s plateaued.

You’re at a digital crossroads and unsure which path to take next. You’re in the right place! I support challenger brands in the tech, e-commerce, and cultural industries. Together we will define what successful digital growth means to you and explore the growth options that will light your community up and ensure you enjoy the ride of building your digital universe for the long run.

AD STRATEGY, SET-UP + LIFTOFF

My tried and tested signature 6-8 week process to get you set up with digital advertising that actually works.

DIGITAL GROWTH EXPLORATION

Your growth has plateaued. The strategies that got you here aren’t taking you there. You are not alone! Copy-and-paste growth playbooks no longer work online because we (as internet users and consumers) can smell brand bullshit a mile off. Time to explore new spaces. 🚧 Launching soon 🚧

BESPOKE SUPPORT

Want to bring some digital growth expertise into your project? I’m always up for fun collaborations and would love to hear from you!

  • Collaborating with Matilda has been an absolute game-changer for Morgan's online presence. Matilda optimized our website's performance, implemented SEO strategies, and set up Google Analytics reports that have become our compass for success. Her insights have given us a profound understanding of our audience, turning data into actionable strategies. If you're looking to elevate your online game, Matilda is the expert you want on your team

    HANNAH CRITCHLEY, MARKETING @ MORGAN FURNITURE

  • Matilda has been invaluable in the help she has given us at Trail. When she started working with us we had a very manual sales-led approach and were struggling to get inbound leads. Matilda was able to assess our needs, put together a strategy for our paid and organic channels, then help us execute it. We had previously worked with other agencies and freelancers and had struggled to get results. I would highly recommend her, she is also a pleasure to work with!

    GEMMA THOMAS, GROWTH @ TRAIL

  • Matilda is one of those marketing people who can blend keeping things simple with a strategic and creative mindset. She's been an asset to The Lowdown team and has helped us set up and grow paid channels, as well as consulting on SEO and digital conversion strategy.

    ALICE PELTON, FOUNDER @ THE LOWDOWN

  • Matilda was a great help in our planning for London when we first launched Lime there as well as in managing campaigns afterwards. She's reliable, organised and, most of all, creative. An easy person to brainstorm with and a welcome addition to any team.

    DANIELA MIRANDA, MARKETING @ LIME

My Approach to Digital Growth

Growth is about more than cash

Successful growth combines revenue x community x impact. 

Keep digital weird

Break the rules to stand out in your category.

The digital worlds we build shape the real-world futures we live in

URL and IRL are intrinsically linked.

Grow for the long run

Today’s TikTok is tomorrow’s Facebook. We’ll create an ecosystem that is platform-agnostic.

Let’s Work

  Together  

Want to bring fresh perspective and expertise to a specific project? You can hire me for a one-off workshop, project or on an ongoing basis to plug the gap of a senior marketer in your team.